Results-Driven Brand & Creative Marketing Leader
Innovative brand design leader with 15+ years of experience in crafting strategic and impactful creative solutions for both B2C and B2B audiences. Based in New York City, I specialize in creative direction and strategy, with a track record of building and managing successful teams that consistently deliver excellence.
- People leader & mentor
- Brand design & strategy
- Design systems & guidelines
- Design operations
- Project management
- Print design & production
- Email design & best practices
- Copywriting & editing
- Spreadsheet superstar
- Curiouser & curiouser
Medly Pharmacy
September 2021 – August 2022
Head of Brand Design
Led a team of 8 brand designers, creative directors, and strategists as the senior design leader at Medly, reporting to the CMO
- Developed and nurtured a design team culture of growth, productivity, empathy, and trust to drive team success
- Led the brand design team in the development and execution of the creative strategy for Medly, championing and evolving it as the company expanded into new markets, audiences, and channels
- Successfully maintained a 0% turnover rate on my team in the midst of company-wide turmoil and financial instability, while many other departments experienced significant turnover
- Oversaw the design and execution of all Medly branded touchpoints, including retail stores, e-commerce, content marketing, sales collateral, and packaging
- Collaborated with the executive team and cross-functional partners to ensure consistent and accurate representation of the Medly brand for all internal and external stakeholders
September 2020 – August 2021
Senior Design Manager
Partnered with Senior Design Director to set the strategy and direction for Medly’s brand and managed the team’s daily activities
- Prioritized, scheduled, and briefed the brand design team on all projects, ensuring high-quality deliverables were produced
- Streamlined team processes through tool development, workflow templates, and process strategies to increase efficiency and improve work quality
- Created and maintained a detailed brand design system and asset library, ensuring high-quality work across all channels and executions
- Mentored and evaluated team members to develop their technical and professional skills while managing their work
- Stayed up-to-date with industry trends and best practices, and applied them to elevate the team’s design capabilities
Selligent Marketing Cloud (fka StrongView)
April 2017 – December 2018
Creative Director, Selligent Learning
Spearheaded branding, creative direction, and production of all eLearning training videos for Selligent’s clients and partners
- Collaborated with team members to develop storyboards, scripts, and screencasts, while providing support in audio recording and editing
- Produced animations to enhance the understanding of complex technical concepts, resulting in improved engagement and knowledge retention
- Consistently delivered high-quality eLearning videos that met project requirements and exceeded client expectations
January 2014 – April 2017
Associate Creative Director
Lead design team member of Selligent’s internal creative agency
- Conceptualized, designed, and wireframed email campaigns, display ads, landing pages, and microsites for Selligent’s clients, with a strong focus on mobile and template optimizations
- Collaborated with strategy, client services, and sales teams to develop and execute online marketing solutions for new sales opportunities and existing clients
- Provided creative sales support regarding digital and cross-channel lifecycle messaging, storyboarding, and development of creative assets
- Key clients included: Barclaycard, Choice Hotels, DailyBurn, Discover, Extra Space Storage, InterContinental Hotels Group (IHG), Overstock, and Roku
Yesmail Interactive (now Data Axle)
April 2012 – December 2013
Art Director
Design team lead for Yesmail’s East Coast and European creative clients, overseeing the design of email, landing pages, and microsite layouts
- Managed and directed a team of 4 designers and copywriters on a design vision, ensuring all projects were delivered to meet client’s expectations
- Led all client meetings and managed multiple projects with multiple clients from start to finish, ensuring deadlines were met and projects were delivered on time and on budget
- Created the company’s mobile responsive email design initiative and implementation, improving user experience and engagement
- Worked collaboratively with copywriters, production staff, and account management daily to respond to inquiries and resolve issues, ensuring smooth project management and client satisfaction
- Key clients included: Brother International, Coca-Cola, Domino’s, eBay, Feld Entertainment, HP, Intel, Journey’s, Lancôme UK, Marriott, Odwalla, Party City, Scholastic, See’s Candies, and VSP
Seamless (now GrubHub)
August 2007 – February 2012
Senior Graphic Designer
Hired as Seamless’ second in-house designer responsible for all marketing team’s offline and email design projects
- Designed and managed the production of all offline sales and marketing materials, ensuring interdepartmental approvals and timely delivery of all projects
- Collaborated with the email marketing team to strategize and create effective communications for lifecycle, early engagement, discount, and event emails that were both visually appealing and compliant with email best practices
- Led the design process and implementation of all offline and email design projects to support the successful launch of SeamlessWeb’s rebrand to Seamless
- Created 3 national out-of-home advertising campaigns that targeted specific neighborhoods, leading to a significant increase in new customers
- Mentored junior designers and managed freelance designers to ensure high-quality work and timely delivery of all design projects